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They offer the behind-the-scenes tools that power the creators' sites and the platforms where the creators can display and share their skills.Ĭreate audio content, manage community, monetize community, grow communityĬreate audio content, manage community, monetize communityĬreate audio content, manage community, grow communityĬreate video content, manage community, grow communityĬreate livestream, monetize community, manage community, grow communityĬreate livestream, monetize community, grow communityĬreate livestream, manage community, monetize communityĬreate livestream, manage community, monetize community, grow communityĬreate livestream, management community, grow communityĬreate livestream, manage community, grow communityĬreate community, manage community, grow communityĬreate community, manage community, monetize community, grow communityĬreate community, monetize community, grow communityĬreate community, manage community, monetize communityĬreate store, manage community, monetize communityĬreate merch, manage community, monetize community, grow communityĬreate merch, monetize community, manage communityĬreate store, manage community, monetize community, grow communityĬreate merch, manage community, monetize communityĬreate merch, monetize community, grow community These firms provide the technology that helps creatives (and indeed more traditional eCommerce stores) function. Somewhere between the online insurance salespeople and the creatives, you will find another breed of web company.

In many cases, these are merely traditional business models adapting themselves for a new setting. There are numerous businesses based on the internet, ranging from eCommerce sites selling the latest vacuum cleaners to online insurance agencies offering cut-price car policies. Nowadays, many people earn their living on the internet. With Web 2.0, people began to express themselves on the internet and display their creativity. You went on the internet to research and find out information. Until this point, the web was effectively one-way.

This broadened the way that people could express themselves. As we explained in What is the "Creator Economy"?, it coincided with the arrival of Web 2.0.

The creator economy has only formally existed for about a decade, but it is now firmly established.